Moneyball for Live Entertainment


Ticket Pricing Predictive Analytics + Broker Consulting


Disrupting the status quo since 2016

Headquartered in New York City, the live entertainment capital of the world, InvenStory was founded on one simple principle: ticket pricing is largely inefficient. Whether it's distributors losing profits to the secondary market, brokers inaccurately evaluating the market, or teams that want to provide fairer pricing for their season ticket-holders, InvenStory uses proprietary algorithms and predictive models to guide you.

Raised in the competitive world of MLB front offices, cofounder Alex Langsam, a former Major League Baseball front office executive tasked with using analytics to turn around a losing franchise, brings his "Moneyball mentality" aimed at the field to the other side of the stadium: the seats. 

Led by cofounder Daniel Ricciardi, an accomplished attorney, InvenStory also provides compliance, licensing and consulting to ensure that our platform and products fit seamlessly with your business.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.




New York, NY



Areas of Expertise


Gone are the days when you can show up to the venue and grab a ticket. With pre-sales, special offers, Verified Fan programs and more it can be harder than ever to make sure your tickets prices are tiered accurately to reflect your audience's needs. That’s where we come in. Let us tailor our proprietary models to help guide your pricing. Day of the week, city, venue, artist, time, competing events - you name it, we can account for it.


We also offer general consulting for all your brokerage needs ranging from analytics to operations to fulfillment services. This can include our standard models tweaked to your company or our custom bespoke options fitted to your exact needs.


While dynamic pricing is a growing trend in the industry, the current methods still typically shy from risk and in doing so cede revenue to the secondary market. Our model uses demographic, geographical and sports performance data to understand each and every sports market. That's right, we predict the success of your team and apply it to ticketing, so you don't have to. 

Selling event tickets

For those looking to sell tickets online for their event and generate revenue, cover costs, etc., there are a number of platforms to choose from. The landscape can be tough to navigate which is why we’re happy to guide you through the selection process. Key factors for consideration include fees, the features offered, and the length of time between when the sale is made and your funds are deposited into your account.

Broadway shows

The last 5 years have seen unprecedented growth in the demand for Broadway shows, plays and their national and international tours. While you'll have to battle the bots by yourself, we can offer a pricing model that stratifies pricing to put more money in your pocket and retain seating options for the typical fans without gouging them.


When it comes to innovation, an ounce of execution is worth more than a ton of theory.


Let's Chat.

Use the form below to contact us regarding your legal enquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.

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Please do not include confidential or sensitive information in your message. In the event that we are representing a party with opposing interests to your own, we may have a duty to disclose any information you provide to our client.